Websites and Digital Marketing for Bookable Experiences
The Secret Sauce.
1. Inspire People.
Nobody’s coming to your website unless they know you exist. Your off-site marketing activity should include search result snippets, business listings, reviews on other websites, star ratings, write-ups in magazines and blogs, and more. But it also needs to be inspirational and credible, otherwise you’re just noise.
2. Motivate Them To Book.
For bookable experiences such as a tour, an event or short stay accommodation, telling your product’s story on your website is the key to motivation. Think about websites that have motivated you to pull the trigger and book something. The photos, the words, the brand, reviews from others and the product itself all came together to communicate what you could expect from your purchase. You saw value for money, so you booked. You need that on your own website.
3. Get Booked, Online.
The key piece of information that triggers customers to hit the Book Now button for tours, accommodation and other bookable products isn’t the cost. That’s certainly a factor, but what customers what to know is whether your product is available on the dates they want. Being able to show live availability online is what nails down bookings, sells tickets and makes sales, and it’s now more important than ever. Your customers expect it and your competitors are already offering it.
Where Webco Comes In.
Combining years of marketing and digital experience with industry-standard tools and platforms perfect for small businesses that offer bookable experiences, North East Web Co specialises in cost-efficient digital marketing plans, websites that sell, and ongoing support.